Design the venture with structure.

Structure beats storytelling. Coherence beats creativity.

1. Current Venture

Venture snapshot

• Venture name: Type your venture name
• Stage: Idea / MVP / Early Revenue / Scale
• Current focus: SHAPE
• Today’s date: December 18, 2025

2. Value Proposition

2.1 Value proposition canvas

Value proposition statement

Describe the value you create in one clear sentence

Target ICP

Which specific ICP is this for?

Problem solved

Which validated problem from Spark are you addressing?

Measurable outcome

What concrete change do they see? (time, revenue, risk, emotion)